AdsReach Targeted Advertising Solution
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In a world where targeted advertising is the key to generating more revenues in the media value chain, ENENSYS’ AdsReach solution offers TV operations an elegant approach to localize TV content.
In most architectures, TV operators will duplicate TV content that must be regionalized. This has a massive impact on their transport costs and their environmental impact, which are multiplied by as many streams they are managing. AdsReach aims at reducing these massive transport costs by mutualizing all contribution feeds and adapting the content at the edge of the distribution network, where the advertisers will want to reach their audience.
- Insertion of any local TV content (Ads, News, Weather) at the scale of a country/region/city
- Targeted TV insertion for linear TV networks (DTT, cable/IP, OTT…)
- Monetize TV content and engage your audience by adapting content locally
- Reduce environmental impact by mutualizing TV distribution until the network’s edge
Brand
ENENSYS Technologies
